Post by account_disabled on Dec 25, 2023 5:22:00 GMT
Athey hate marketing. While your blog technically serves as one of your inbound marketing channels it doesnt have the marketing sheen that other channels have. A blog is the place to discuss ideas and foster conversation. For many businesses this is the place where they show the most personality. . Your blog content has legs Another advantage to your blog content is that it can be repurposed to work in different places and in different ways. For example a blog can bolster your social media efforts. If youre creating value for your customers this is information that can be shared across all of your social media channels.
In fact if thats not a key piece of your social media content puzzle it could be a signal that the content youre currently sharing might be off the mark. . A blog done well can support your sales process Can a blog become a referral source Absolutely. Depending on your business it could start a reader down a path that turns them into a lead. Like we always say customers are looking for solutions. Ideally your blog will discuss some of these solutions ones that are unique to your industry. By creating valuable contentand monitoring the comments sectiona lead might get the nudge it needs to become a salesqualified lead. . Consistent blogging increases traffic to your site This is one of the more technical reasons but the more you blog the more credible you become to Google.
This is important for customers who may not know who you are but are looking for the services or products you provide. Even with the changes brought about by the new hummingbird algorithm this isnt an appeal for quantity over quality. Though a future without keyword data is on the horizon consistently blogging will endear you to Google and ultimately means it will help your website show up in more organic online searches.
In fact if thats not a key piece of your social media content puzzle it could be a signal that the content youre currently sharing might be off the mark. . A blog done well can support your sales process Can a blog become a referral source Absolutely. Depending on your business it could start a reader down a path that turns them into a lead. Like we always say customers are looking for solutions. Ideally your blog will discuss some of these solutions ones that are unique to your industry. By creating valuable contentand monitoring the comments sectiona lead might get the nudge it needs to become a salesqualified lead. . Consistent blogging increases traffic to your site This is one of the more technical reasons but the more you blog the more credible you become to Google.
This is important for customers who may not know who you are but are looking for the services or products you provide. Even with the changes brought about by the new hummingbird algorithm this isnt an appeal for quantity over quality. Though a future without keyword data is on the horizon consistently blogging will endear you to Google and ultimately means it will help your website show up in more organic online searches.